The Crowdedness of the Feast Moves to the Cassettes' Market

I didn't make up that title - it's the real deal. Translation of the article: it'll be well into November if not December before we see the new release

Due to the recent crucial security and political conditions witnessed in the Arab arena, some singing stars were forced to postpone the issue of their albums that used to be introduced in the market at cetrain (sic) dates during the summer season. Nevertheless, production companies have recently found that it is due time for preparing a marketing plan for issuing these works immediately after Eid Al Fitr.

The first of these dates would be for the two albums of the singers Kazem Al Saher and Wael Kafouri. The two stars started preparing marketing plans for their works. Al Saher has video taped a new poem by the poet Nizar Qabani, directed by the Jordanian director Hussein De'eisbis, which is planned to be screened on Rotana, a few days before the Eid.

After Kafouri and Al Saher, works would gradually be issued for Najwa Karam, Majda Al Roumi, Melhem Barakat, Amr Diab, Alisa, Mohamed Al Baloushi, Fayez Al Sa'eed, Huwaida, Nelli Maqdesi, and others.

Within the crowd of so many names, these singers and the offices that run their works have started workshops for preparing the necessary marketing plans and booking the advertisement signs on the roads and in magazines for promotion and marketing. Some of them have started preparing for shooting their songs as video clips. Everyone is hurrying to video clips, considering them as the sole winning card, while the factors of the success of songs have disappeared, as sometimes a romantic song becomes a 'hit' and the market is flooded with a wave of slow songs, accordingly. Other times, an eurhythmic song succeeds and everyone resorts to the same composer for making similar songs.

Until this huge amount of new albums is issued for top stars like Kazem Al Saher, Najwa Karam, Majda Al Roumi and Melhem Barakat, the success of these works remain conditional to the political and security conditions. Would the stars of Arab signing achieve the success that they attempted to postpone from the past summer to fall, or would their calculations be remote from harvest? A few days remain for the blessed Eid Al Fitr, whose happiness is mingled with the happiness of the audience that is waiting for the happiness coming from voices that they love. - Al Hayat

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