Splash sponsor

Sundance Events, organisers of the Amr Diab Dubai concert, 11th January 2006 at the Dubai Media City Amphitheatre, have announced international fashion retailer Splash, as the title sponsor. This much-anticipated event is also being supported by Shangri-La Hotel, Barbican, Showtime and the Arabian Media Group. The Egyptian superstar, Amr Diab is returning to Dubai after a two-year hiatus. With rapid ticket sales and Amr Diab fans across the globe flocking to Dubai, this concert, like Diab’s previous performance in the emirate, is expected to be a sell-out.

Concert Sponsorship is new territory for Splash, which recently launched a new international marketing image. “At this point, Splash has evolved into a global brand catering to a cosmopolitan audience. We have a created a brand identity that is vibrant, alive and personal so by collaborating on projects like the Amr Diab we believe we are connecting with our loyal local customer base”. Full story