Sundance Events, organisers of the Amr Diab Dubai concert, 11th January 2006 at the Dubai Media City Amphitheatre, have announced international fashion retailer Splash, as the title sponsor. This much-anticipated event is also being supported by Shangri-La Hotel, Barbican, Showtime and the Arabian Media Group. The Egyptian superstar, Amr Diab is returning to Dubai after a two-year hiatus. With rapid ticket sales and Amr Diab fans across the globe flocking to Dubai, this concert, like Diab’s previous performance in the emirate, is expected to be a sell-out.
Concert Sponsorship is new territory for Splash, which recently launched a new international marketing image. “At this point, Splash has evolved into a global brand catering to a cosmopolitan audience. We have a created a brand identity that is vibrant, alive and personal so by collaborating on projects like the Amr Diab we believe we are connecting with our loyal local customer base”. Full story